Sean McCreary●
sean_mccreary@yahoo.com
496 Laurelbrook Drive – Chagrin Falls, OH 44022
Mobile (216) 983-9076
Creative Promotions and Marketing Executive
Expertise in Creative Problem Solving, Writing, Video and Audio Production for On-Air Promotions and Ad Sales Solutions.
Over twenty years of significant and diverse on-air promotion and marketing success, spanning network affiliate television, national and international cable. Proven leadership and creative problem solving skills with ability to motivate and inspire the best from a team. Successful in a fast-paced, rapidly changing environment.
Creative Development
R43 Limited, Cleveland, OH
(April 2016 - Present)
-Creative lead and project management for a variety of local and national clients
-New account acquisition and management
-Copywriting and producing video content
-Documentary production
Vice President, On-Air Promotion, Creative Services;
Hallmark Channel/Crown Media Holdings Inc., Los Angeles, CA (May 2004-May 2015)
- Lead a creative services team to create striking, original work in a result-oriented environment, in order to establish a distinct on-air personality and identity for Hallmark Channel, Hallmark Movie Channel and Hallmarkchannel.com.
- Maintain and evolve the brand personality with contemporary creative approaches and limited resources.
- Conceptualize, write and produce integrated promotional material to increase revenue for Ad Sales and clients, such as Proctor & Gamble, Walmart, Kellogg’s, Wendy’s and other blue-chip clients.
- Effectively oversee and communicate strategies and assignments to entire on-air promotion staff.
- Hire outside vendors and oversee production process including scripting, on-location filming.
- Effectively guide the creation of all original, comprehensive, on-air promotion for Hallmark Channel movies and original programming, including “The Martha Stewart Show.”
- Incorporate research response to on-air promotion.
- Part of the team that pushed Hallmark Channel into a rank among the top tier, top 10 cable networks for Total Day and Prime-Time Household ratings and the #1 ad-supported network for growth in Total Day and Prime-Time Household delivery.
- Implemented a complete holiday themed campaign, including on-air, cross-medium promotion, original movies and specials promotion, and sweepstakes, in support of holiday themed programming, resulting in significant increases in ratings and new viewers as the #1 rated holiday destination on television.
Creative Director;
Hallmark Channel/Crown Media Holdings Inc., Denver, CO /Los Angeles, CA (July 2000-May 2004)
- Manage staff of writers, producers and direct all creative on-air promotional work for the international Hallmark Channel networks, distributed to over 100 countries and in 28 languages.
- Recruited to the Los Angeles office to direct the on-air promotion team for Hallmark Channel’s domestic network.
- Key member of the team that conceptualized and executed the first ‘Hollywood Holiday Sweepstakes’. This co-promotion with 4300 Hallmark Gold Crown stores and a partnership with eBay measurably increased U.S. channel viewing by 47%, making the campaign the most successful cable-retail promotion in the history of cable television.
Senior On-Air Promotion Writer/Producer;
Hallmark Channel, Denver, CO (April 2000-July 2004)
- Promoted to work with various graphic firms in successfully re-launching the Hallmark Channel internationally in over 100 countries.
On-Air Writer/Producer;
Encore Media Group, Denver CO (1997-2000)
- Conceptualize, write and produce on-air promotional spots for first-run theatrical movies and original programming for the Starz and Encore premium movie channels.
- Write and coordinate original shoots for campaigns and long-form spots featuring director John Landis, film critic Leonard Maltin and musician Grace Slick, among others. Creative work recognized with multiple national awards.
Sr. On-Air Promotion Writer/Producer;
WOIO/WUAB-TV, Cleveland, OH (1993-1997)
-Oversee a staff of on-air writer/producers
-Collaborate with designers to develop and enhance graphics packaging
-Create high profile promotion projects to support on-air efforts and sales presentations.
On-Air Promotion Writer/Producer;
WOIO TV, Cleveland, OH(1992-1993)
- Create on-air promotion elements supporting local, syndicated and network programming, sports coverage, contests and events
- Produce the Malrite Communications Inc. presentation exclusively for CBS executives, which was instrumental in acquiring a CBS affiliation for WOIO.
Education
Miami University (Oxford, OH), Graduated May 1990
Bachelor of Science in Mass Communications